The only subtle difference between consumers in the real-world retail outlets and the online portals is the gullibility of the consumer base. In the actual outlets, it is much easier to influence the consumers and convert sales, as they can be inte...

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What has been changing the fastest in the online world? Well, for amateurs and those who have arrived late to the industry, it is of course, web design! And changes do not mean a minor shift from the conventional, but sweeping changes that have kept ...

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So you find your visitors are leaking away right at the bottom of the Sales page, and you still can’t figure out why?! Well, chances are that you don’t have a Call-to-Action! OR worse, you have a BAD Call-to-Action! Now you must be wondering w...

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Irrespective of whether you are a B2B company or a B2C enterprise, social media is going to figure high on your priority list if you consider feedback as an important part of your business. Surveys reveal that by mid-2011, almost 82% of B2B firms ...

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Copywriting has evolved from being witty play of words to a witty play of words that boost SEO! Digital copywriting, for this very reason, is not everyone’s cup of tea. SEO copywriting has been one of the main weapons of mass profits, but not eve...

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Since Twitter was introduced over the web in 2006, our world has changed. In 2010, it is being re-introduced again, and the billion-dollar question of the moment is – will our lives change again?! For you to answer that right, you need to have th...

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Articles are the best way to market your brand or products – but only if you know to play it out right! And like someone said, “ink spent without an aim in mind, is ink wasted”, you need to know some article marketing secrets before you go out ...

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Scared that your website may be branded ‘Local’ and be deprived of global consumers online? Strip off that fear and get going globally, albeit with content! So how can you make your content globally appealing? There are several ways to do ...

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Travel websites start-ups are some of the most lucrative businesses that have cropped up on the web. However, a lot of these sites crash out of competition because of bad web design concepts as well as poor creative inputs. So if you are on ...

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Facebook has launched what Google has been doing for ages – track and tag people with locations. However, what Google Maps and Google Earth could not do effectively, Facebook is planning to do with all guns blazing! What is ‘Facebook Places...

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