In B2B marketing, the lines among lead generation and branding are starting to shape. Tempted to get into social media, but unable to influence the powers that be of its role in lead generation? Use the five tips below to make your case:

•          Calculate commitment and lead generation with bookmarking tools

•          Review leads generated with a referring domains report

•          Use a link limitation service so that you can track clicks

•          Use call tracking

•          Check out Facebook